Ideal Industries and Employers for African American Students

Universum http://universumusa.com/home.html, one of the world's leaders in employer branding and talent management strategy, released earlier this year it's 2007 diversity report regarding African American student career interests.

The report was based on survey data gathered from 16,087 diverse student respondents from MBA and undergraduate students at 137 colleges and universities.

African American undergraduates listed as its preferred industries:
1. Government / Public Service - 19%
2. Health care - 18%
3. Education / Teaching - 14%
4. Entertainment / Media / Public Relations - 12%
5. Financial Services - 10%

African American MBA students listed the following as its preferred industries:
1. Financial Services - 26%
2. Management Consulting - 25%
3. Consumer Goods - 18%
4. Entertainment / Media / Public Relations - 12%
5. Investment Banking - 12%

The top 5 employers in the "Ideal Employer Ranking"
for African American undergraduate students were:
1. Google
2. Nike
3. U.S Department of State
4. Microsoft
5. Walt Disney

The top 5 employers in the "Ideal Employer Ranking"
for African American MBAs were:
1. McKinsey & Company
2. Google
3. Goldman Sachs
4. Bank of America
5. Coca-Cola

Kim R. Wells
Kwells@howard.edu